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Home / Investor stories / Hwaseung

Chosen after a formal, competitive evaluation

A footwear manufacturing investment placed in Andhra Pradesh following a detailed multi-state assessment.

Leather and footwear · Tirupati · 2025
Operations, Hwaseung
CompetitiveSelection process
FootwearSector cluster infrastructure
RayalaseemaLabour catchment
Export-ledProduction model

Footwear manufacturing screens on two things above all others: availability of labour in the fifteen-to-thirty-nine bracket, and cluster infrastructure with common processing and effluent treatment already provided. Wage rates matter less than most people assume; reliability of supply matters more.

Hwaseung ran a formal evaluation before deciding, so the underlying conditions did the work.

The investment anchors a sector where Andhra Pradesh was not previously a default choice.

After a detailed evaluation, we felt Andhra Pradesh offered the right ecosystem for our long-term growth and employment generation plans.

Bob ShorrockCEO, Footwear Division, Hwaseung